Adidas have long been one of the leading sponsors in world football. In recent years they have sponsored the Germany World Cup winners, Bayern Munich the Champions League Champions and Chelsea the current league leaders in England. The name of Adidas has long been associated with the best and they have signed individual players in this regard too. The likes of Lionel Messi, Gareth Bale, Luis Suarez, James Rodriguez, Mesut Ozil, Philip Lahm and Karim Benzema all don various Adidas boots and a collection of those above have joined forces in a brilliant new campaign. #ThereWillBeHaters.
The thought behind the provocative campaign is that f you have “haters”, then it’s the ultimate compliment. The best players know that a great performance delivers “hate” from fans and opponents, particularly on social media, which then continues to fuel the confidence to deliver even greater performances. They thrive off it – and they make no apology in doing so.
The world’s most hated players will wear the all-new Adidas adizero f50, adidas Predator, and Adidas 11Pro on field from January 23rd, with the boots available to purchase from Monday 2nd February at specialist retailers nationwide. For further information please visit adidas.com/football or go to facebook.com/adidasfootball or follow @adidas #ThereWillBeHaters on twitter to join the conversation.