Over the years at the blog we have always been massive fans of the UEFA Champions League and with that of course, the official beer, Heineken®. If its not the Star Mansion, its the adverts or now the #ChampiontheMatch as well as some other initiatives.
There is no better football tournament in the world each year in terms of quality (The UCL final of 2013 was the annual sporting event), and there is no beer that is better suited. Heineken® knows that UCL is about so much more than the game alone – it’s about the experience. Fans make a little extra effort on match night, and the world’s most premium beer brand is going all out to help make every minute of the match legendary.
This week you can interact with two-times UCL Winner Geremi, who won with Real Madrid, by simply tweeting a question to him and including #ChampiontheMatch in the tweet. Make sure you include @Heineken and @Heineken_SA in the tweet for a better chance of getting answered. Heineken® has launched a range of limited edition trophy bottles to help UCL fans champion the match on their couch or at their local.
But there is also more! Every Heineken® will feature a unique code under its bottle cap or pull-tab. Consumers who enter their code via USSD to *120*222# will stand a chance to win the experience of a lifetime. One lucky football fanatic will be flown to Berlin to experience the 2015 UEFA Champions League Final, pitch-side.
And as if that weren’t enough, all those who have entered the competition will be invited, every match night, to choose a minute of the game, and win a share of R200 000 in prizes like TV’s, smartphones and Adidas Heineken gear, every minute of every game – that’s 90 chances to win every match night.