Hockey, specifically men’s hockey, is often an afterthought in South African sporting circles and more importantly in sponsorship circles. Over the past few years, the ladies game has thrived in South Africa with significant backing, but the Men have struggled and have often had to travel, even locally, at their own expenses. The Lads, as the SA Men are affectionately known, are now adding a Lad to the pack, the brilliant Mugg and Bean.
The sponsorship, announced yesterday, is a two year deal between Famous Brands Limited and the SA Mens Hockey side. One of the Premium brands, Mugg and Bean as the new co-sponsor of the Mens side. This sponsorship will in all likelihood allow South Africa to continually include the likes of Austin Smith, Lloyd Norris-Jones, Rhett Halkett and others that are based in the European leagues.
We are delighted that we have a popular brand like Mugg & Bean on board,” said SA Hockey Association CEO Marissa Langeni.
“We are pleased that this is a two-year commitment which will include the World Cup in 2014. This sponsorship will assist the SA Men’s team in competing in top-class international events and hockey is proud to be associated with the Mugg & Bean brand,” the SA Hockey CEO added.
Famous Brands Chief Marketing Officer Derrian Nadauld stated:“This sponsorship deal will bring a new energy to the game and the Mugg & Bean brand is excited to be involved with the National Men’s team.
“Hockey in South Africa has largely been a Cinderella sport, in desperate need of a sponsor who could give the team the support they so richly deserve. The Mugg & Bean sponsorship of the SA Men’s team is a natural extension of the brand’s involvement with the sport of Hockey.
“Earlier this year, the brand concluded a five-year sponsorship deal of the Varsity Sports Hockey series, currently running across universities across the country,” the Famous Brands CMO added.
All Things Jabu is a proud supporter of All Things SA Hockey