PUMA produced something quite spectacular last night as they unveiled the new Arsenal Trilogy of Kits. PUMA have not really been mainstream in English football (apologies to Newcastle) and their marketing has been more of a guerrilla marketing approach. But now on sealing the deal with one of the largest and historic clubs in the World, PUMA delivered what can simply be described as breathtaking.
The Kit launch was hosted on the North Bank of the River Thames where an unreal water projection on the River Thames turned the London Eye into the Iconic clock end and the professor-like voice of Arsene Wenger took you through a journey of a special club and to share the inspiration between the individual Future, Forever & Victorious designs.
Arsene Wenger had this to say: “This is a big day for Arsenal. It is the start of our new partnership with PUMA and everyone here is extremely happy with how things are developing. We like the performance innovations PUMA is creating for our playing and training kits and have real confidence in the support they will give us as our technical partner. Today is a landmark in our club’s history as we look ahead to the upcoming season.”
The blue and lime green Future Cup kit will be worn by Arsenal away from home in Cup competitions, including the UEFA Champions LeagueTM and FA Cup. It symbolises the desire for innovation and progression that has driven the club through its history, resulting in Arsenal becoming the first team to wear numbers on shirts and the first club to have stadium flood lights so the team could play at night. It also acknowledges the focus on youth development that has become synonymous with the club.
The home kit stays true to the traditional red and white Arsenal colours that first appeared in 1933. It represents Forever, inspired by the strong and loyal fan base Arsenal has built over the years, and the importance of this community to the Gunners. From the very beginning, Arsenal supporters have been at the heart of the club, a sentiment that stands true today as Arsenal’s appeal continues to spread across every corner of the world.
Victorious is the theme of the Away shirt, designed in the iconic yellow and navy blue colours worn by Arsenal during some of the most famous Gunners victories away from home. Arsenal’s players and supporters have always demonstrated a class and excellence away from home, the yellow and blue colours are inextricably linked with some of the Gunners’ greatest moments including the 1971 and 1979 FA Cup Final wins, and the title winning victory at Anfield in 1989.
The Home and Away Replica shirts are available for fans to purchase at PUMA stores, Totalsports, Cross Trainer and select retailers nationwide at a recommended retail price of R899 per shirt. The Cup Kit will launch in-store in September 2014.
Arsenal and PUMA, stronger together.