The off season can be a dreary time for football supporters, but ultimately the barren wasteland of club football can at least see signs of life with either transfers or the excitement of a new kit launch. No one in England does a kit launch quite like Arsenal and PUMA. Remember last year with the holograph show over the River Thames, this year Arsenal and PUMA invited fans down to the Emirates for a live show for the launch of the 2015/16 home kit.
North London’s skyline glowed red as over 1000 fans showed their passion to power a physical red glow that intensified as the chanting grew louder. Club legend Thierry Henry and star DJ Gilles Peterson whipped the crowd into a frenzy as they sang about the North Bank and Clock End terraces. When the fan power peaked, Arsenal’s first team players Santi Cazorla, Héctor Bellerín, Tomáš Rosický, Nacho Monreal and Danny Welbeck appeared on stage, showcasing the new kit to the fans.
Santi Cazorla, Arsenal’s midfield maestro and PUMA player said: “Our fans are incredible and play a really big role in our performance and motivation. Being at the Emirates this evening and seeing so many of them chanting and supporting us was really great. There was so much passion in the crowd, it reminds us how lucky we are to have these supporters. The kit has a lovely design, classic like an Arsenal kit should be with some very nice design features.”
Héctor Bellerín, Arsenal’s flying fullback and PUMA player said: “It’s been a good season and winning the FA Cup was a great finale. The Arsenal fans are really important for us and their support really helps us play. They were in superb form tonight. The atmosphere was electric and seeing the fans so hyped about the event and hearing them support us with such passion was brilliant. The new home kit looks good. The tradition of red and white is very important to the club and players and PUMA has done a great job of coming up with a new design that combines our traditions with a modern look.”
PUMA’s 2015/16 Arsenal campaign Powered By Fans, represents the importance of Arsenal’s fans to the club and players. The fans play a major role in the performance of the team and the campaign represents this energy and how it can motivate and energise the players.
As a massive fan of Arsenal myself I really like it. My favourite Arsenal kits over the years have had a full red body and white sleeves. The pinstripe red down the sleeves adds a nice touch and is largely reminiscent of the 2000 kit which was one of my first as a supporter. Well done PUMA.
The home replica kit and full collection of fan wear will be available in-store from the 25 June 2015. The home replica kit and training line is available to pre-order now, online at www.puma.com and www.ArsenalDirect.com