In a week where there is so much to talk about in terms of Rugby World Cup, we at All Things Jabu are starting to feel the excitement like a kid that finds the golden ticket to Willy Wonka’s Chocolate Factory. We are also seeing some very cool announcements and this is another one of them for you!
South Africa’s Number One Selling Deodorant Brand, Shield and Number One Selling Skin Care Brand, Vaseline are excited to announce a new partnership, that sees them become the exclusive Personal Care Suppliers of Rugby World Cup 2015. This has sparked the creation of the #1Team1Nation campaign, which unites rugby supporters to cheer on their team.
Together, these brands will rally fans to show support for their team during the biggest event of the year. The campaign, called #1Team1Nation, taps into the insight that sport has a unique ability to unite a nation, bringing people together and setting aside difference, solidifying a real sense of National Pride. The campaign ensures that all fans can participate and send their team their support, either via the website or USSD putting in them in line to win great prizes and stand a chance to win tickets to Rugby World Cup 2015.
“It’s great to see a South African sponsor of the Springboks play their part on a global stage by becoming a supplier to Rugby World Cup 2015,” said Jurie Roux, CEO of the South African Rugby Union. “The #1Team1Nation campaign captures the essence of what the Springboks’ Rugby World Cup 2015 campaign is all about – the players know they are playing for all of South Africa and that wherever they play the whole of South Africa is backing them.”
World Rugby Chief Executive Brett Gosper adds, “We are delighted to be welcoming Shield and Vaseline to the Rugby World Cup’s family of major global commercial partners. The appointment of more brand sector leaders with a passion for rugby to our record-breaking commercial programme is great news for the sport and further underscores the strength of the Rugby World Cup brand in the global sponsorship marketplace.”
A series of mall activations will also be launched around the country from June until October, in search of South Africa’s Number 1 Rugby Fan giving consumers the opportunity to partake in the #1Team1Nation campaign, kick balls through goal posts, tackle inflatable players and stand the chance to win great Springbok themed prizes.
To further bring rugby to life and create excitement in the lead-up to Rugby World Cup 2015, the Wanderers Rugby Club Development programme, in association with Vaseline, will run rugby clinics and tournaments from pre-school to high school level, as well as the under-19 and under-20 age groups. Part of this programme includes outreach to previously disadvantaged communities, including both a traveling rugby clinic and assisting some of the players to get to the Wanderers junior rugby practices to participate in matches and team practices.
“Through our brand involvement with Rugby World Cup 2015, and the Springboks, we hope to solidify a real sense of national pride through the #1Team1Nation campaign. We look forward to seeing people engaging with the activities we have planned and coming together to celebrate Rugby World Cup,” says Keegan Alicks, Brand Manager, Vaseline South Africa.
The #1Team1Nation campaign, housed on www.1team1nation.co.za will run in different phases. Currently, users can create an image of themselves wearing the Rugby World Cup 2015 Springbok jersey. Sharing their image via social media will earn them additional entries to watch on of the Springbok matches in South Africa.
From 1 July – 31 October, South Africans will be encouraged to show that they are the country’s number 1 fan by actively sharing messages of support through www.1team1nation.co.za. In doing so, their messages will secure them an entry to win tickets to attend the Rugby World Cup 2015 Final as well as weekly merchandise, and a seat in the website’s virtual stadium, allowing them to explore all the messages of support from other enthusiastic fans.
From 1 Sept – 31 October, a USSD campaign will commence, encouraging the public to demonstrate their support and stand a chance of winning R5, 000 each week.
In addition to sharing their messages and creating their Springbok jersey images, rugby enthusiasts will be able to explore the brand pages and get news and features through the build-up and during Rugby World Cup 2015.
Throughout the campaign South Africans will be encouraged to join the #1Team1Nation movement and all support, whether through web entry or social conversations, will be collated and made available to online visitors to browse and experience the national pride of our nation.