Powerade Academies take Performance up a Gear

Powerade (3)This past weekend I joined in with Powerade for the latest Powerade Performance Academy. Local school sports coaches from around Gauteng gained priceless insights into coaching techniques from some of the world’s foremost training experts at the Powerade Performance Academy. The Powerade Performance Academies aim to provide local school coaches with valuable knowledge in the latest, cutting edge coaching methods practised around the world.

Powerade is committed to providing young South African sportsmen with the necessary platforms to achieve their ultimate sporting goals.  In line with this commitment, Powerade decided to focus attention on school coaches as a recognition of their role as primary influencers of South Africa’s next sporting heroes.

Powerade (4)Powerade hosted over 90 school coaches from around the Gauteng area for an exclusive performance seminar where they were schooled in the science of correct training and the benefits of hydration by six world renowned experts. The Performance Academy covered the fields of leadership, team culture, eating for performance, physical conditioning and injury management, sports vision and the power of performance from the likes of former All Blacks coach John Mitchell, world renowned sports scientist Dr Sherylle Calder and the former Cell C Sharks Mental Coach and current High Performance Consultant to Cricket South Africa, Tim Goodenough.

Most of the coaches, whose primary background is education, have no formal coaching qualifications. At the Powerade Performance Academy they were exposed to international best practices, the latest training information and given insights gathered and utilised by some of the best international coaches and experts from around the world.

Powerade (1)Nikki Wilson, Pirates Sports & Rugby Club coach said, “We had a great day with Powerade, the speakers were so inspiring!  I’m looking forward to putting into practice some of the tips that I picked-up. We are not a very profitable club but we have spent money on developing our coaches.  We encourage them to develop and we reward them for achievement and service. Pirates is so grateful to Powerade for the coaching equipment we all received, it is going to go a long way in helping our coaches, our players and our club.”

Sapna Naran, Powerade Brand Manager, Coca-Cola Africa, comments, “Powerade believes that by providing informative and interactive experiences such as the Powerade Performance Academies to coaches, born sportsmen will be introduced to the science of correct training, proper nutrition and the benefits of hydration to help enable them to reach peak fitness at the right time. Coaches play an invaluable role in the development of any born and developing sportsman.  We want to show our support of coaches by empowering them through the Powerade coaching clinics with knowledge on the best coaching practises from around the world, which they can now apply to the betterment of their players.”

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